Privacy policy

Privacy policy

TVA Group Inc. (hereinafter “TVA”, “we”, “us” and “our”) wishes to inform you of the privacy practices and policies implemented on the site and the sites of TVA’s authorized affiliates (hereinafter the “Site”). More specifically, this privacy policy (hereinafter the “Policy”) describes the way we in which we collect, use, disclose and process information concerning you.

TVA is aware of concerns regarding the circulation of personal information and navigational data on the internet and aims to cooperate with you to ensure that your privacy is respected and protected. For this reason, we wish to inform you of the type of information we collect when you visit our Site and when, how and why we collect this information. We wish to specify that TVA restricts both the quantity and nature of the information collected. We therefore ask you to read the following Policy closely and to come back periodically to learn of any changes we may have made. 


1.  What is « Personal Information » and how is it collected? 

Personal Information refers to information about an identifiable individual.  That is, information that could be used to specifically identify you as the user, such as your first or last name, your physical or email address and your telephone number. 

No Personal Information will be collected on the Site without your consent. Under special circumstances, and always honestly and lawfully, TVA will prompt you to enter Personal Information.  For example, we might collect this information during your registration for one of our personalized services, emails and online contests, or when you indicate you are interested in receiving information about other services, contests or news regarding TVA or its partners. When TVA requests such information, you will be expressly notified in advance that you are providing Personal Information that will be subject to our practices regarding the collection, recording, development, modification, retention and destruction of such Personal Information. You will always have the option to decline our request for Personal Information or terminate a subscription to a personalized service you have previously accepted. 

We might also automatically collect general anonymous information regarding your use of the Site, such as the date and time of your visit, the particular pages of the Site you visited, the type of browser you used, the IP address of your device, and the name of your internet service provider. Please see our Navigational Data policy below to learn more about such information. 

2.  Why do we collect Personal Information? 

The collection of this information allows TVA to provide an experience that is more relevant to your needs, to improve the Site’s content and interface, to reach you in the event you win a prize, to ensure that we are complying with our own Site rules for control purposes, and, only if you have so indicated, to communicate with you from time to time. 

3.  Who may access the Personal Information?

 It is important to specify that TVA’s advertisers, customers or partners do not have access to your Personal Information at any time.  Only TVA has access to Personal Information submitted by you. If you are prompted to provide Personal Information for any other purpose, you will be automatically and expressly notified when this information is requested from you. No Personal Information will be made available to persons outside TVA without your prior written authorization. Therefore, we will not transfer, sell or disclose your Personal Information to any third party without your prior written consent.

4.  Where and how long do we store Personal Information?

The Personal Information collected by TVA is stored in areas inaccessible to the public and protected by security measures appropriate for the information’s level of sensitivity. In order to protect the confidentiality of your Personal Information, TVA implements administrative, technical and physical protective measures for all the Personal Information under our custody and control. Our security measures aim to protect your Personal Information against loss, theft and unauthorized access, copy, use or modification. 

We retain Personal Information only as long as necessary or relevant for the purposes mentioned in the Policy, and always in accordance with the law.

5.  Are there limits to TVA’s protection of Personal Information?

 Despite our good faith protection measures mentioned above, no one can perfectly secure or guarantee the safe transmission of data on this Site, or on the internet in general. Therefore, we cannot guarantee that your Personal Information will be perfectly secure from all loss, misuse or modification during its transmission. We must therefore deny liability for any use or misuse of your Personal Information by a third party, for example, if such Personal Information is intercepted during its online transmission or if we are hacked.

The only circumstances under which TVA might voluntarily disclose Personal Information apart from those expressly provided by law are the following: (a) at the request of a legal authority or in good faith if such action is reasonably required to comply with any law or regulation in effect; (b) to intervene in a trial, prevent fraud or protect or defend TVA’s rights, property or users; or (c) in extreme circumstances, to protect the personal safety of TVA users or the public.

6.  Can you access or ask us to rectify your Personal Information?

Yes, you can access or ask us to rectify your Personal Information by submitting a detailed request to:  However, we can only satisfy your request if we already have a personal folder in your name in our files (for example, if you already communicated Personal Information to us when creating an account).

Be vigilant! Our Site may contain links to websites managed by third parties. These links are offered to you only for your convenience. Clicking on these links leads you to another website. Be informed that TVA exercises no control over third-party websites and the fact that these sites are available on the Site in no way generates liability on TVA’s behalf. Thus, any Personal Information you provide to websites other than this Site are necessarily subject to the Personal Information policies of these other websites. In no event may TVA be held liable for abuses that could result therefrom or from the manner in which organizations administering these third party websites collect, use, disclose or process your Personal Information. We highly recommend that you read the Personal Information protection policies of these other websites carefully. 

We also wish to draw your attention to the fact that voluntarily uploading and publicly disseminating Personal Information during chat sessions, by email, electronic bulletin board, blog, or any other interactive page of the Site is not covered by this Policy. Vigilance is of the essence when you communicate your Personal Information by these means and we request that you review our Terms of Use on this subject. In these cases, be informed that you would be transmitting your Personal Information at your own risk and that this Personal Information might be collected and used by third parties without your prior consent. For example, if you enter Personal Information online and this Personal Information is accessible to the public, you might receive unsolicited messages from third parties. TVA denies all liability in this regard. We therefore advise you to remain prudent and attentive at all times when you are surfing the internet or creating content on the internet, particularly when making online comments.


1.  What does «Navigational Data» mean, and how is it collected?

Navigational Data is general information about your electronic device or your navigational activity. It may include information about your IP address, your browsing history (such as the time and date you visited this site), the content of the different pages of this site you visited, the number of clicks during your visit, the type of device you used, your general geographic location (province or country), the advertisements or videos that you watched during your visit, and the address of the site you visited immediately before this site or that you visit immediately after this site.

Navigational Data is not Personal Information in that we do not use it, either alone or coupled with other information, with the intent of revealing your identity. The Navigational Data is used solely for the purposes expressed in this Policy.

Navigational Data is collected by means of so-called «cookies», which are small data files uploaded onto your electronic device (such as your computer, tablet or mobile) once you visit this site. The cookies are automatically sent by the server of this site onto the browser of your device (Internet Explorer, Safari, Mozilla, etc.) and are archived, by default, onto your device’s hard drive.  

2.  Who collects Navigational Data?

Navigational Data may be collected, in whole or in part, by: (a) us (being TVA), Quebecor Media Inc., its affiliates and/or related companies (collectively, «us»); and (b) certain companies with which we collaborate for commercial or non-commercial purposes (such as our advertising and content partners, our service, solution and technological platform providers, or certain companies who wish to acquire our assets) (collectively, our «Partners»).

When the Navigational Data is collected directly by a Partner, we will first enter into an agreement with that Partner to ensure that the Navigational Data is collected, used and stored with caution and only as expressly disclosed in this policy. The Partner must agree to abide by all applicable laws in Quebec and guarantees the safety and confidentiality of any Navigational Data collected. Our Partners are not allowed to collect Personal Information, use spyware to collect data without your knowledge, or use cookies that you cannot disable.   

3.  Is Navigational Data shared with third parties?

Unless you expressly authorize us to do so, we will not share your Navigational Data with any third parties other than our Partners. Even when we share the Navigational Data with our Partners, they are also bound by the rights, uses and limitations disclosed in this policy. We aim to ensure that the Navigational Data is solely used per our instructions and in accordance with this policy, and all applicable laws, security measures and confidentiality requirements.   

4.  How do we use Navigational Data?

We use Navigational Data in the following ways:

(a) we generate statistical data about our level of readership, the performance and use of our sites and content, and the type of persons interested in our sites;

(b) we improve your browsing experience. For example, the settings of your browser (such as your preferred language, time zone and plug-ins) may be offered to you by default upon your next visit, so that you are not required to enter your settings and preferences upon each visit; and

(c) we provide you with advertisements that are in line with your interests. In other words, advertisements may be tailored to you, given the content of the pages of this site that you have visited.  

5.  Where and for how long do we store Navigational Data?

The Navigational Data may be stored on our servers, our providers’ servers, or our Partners’ servers, as applicable. The Navigational Data is only stored for as the long as necessary to fulfill the purposes described above, after which time it will be permanently deleted. 

6.  How can you avoid having your Navigational Data collected?

By browsing this site, you consent to having your Navigational Data collected in the manner and for the purposes detailed above. Nevertheless, you may at any time erase the cookies already on your browser or disable new cookies. Certain browsers allow you to pick and choose which cookies you allow on your browser and which cookies you disable. For more information on this subject, please turn to your browsing parameters.

Disabling the cookies on this site will not block you access to our page. However, you will be treated as a new user upon each visit and the advertisements you receive will be random and non-personalized.

Certain advanced functionalities of this site may be inadvertently affected by disabling cookies because some cookies enable advanced interaction between different pages of our site. If you are experiencing difficulties as a result of disabling the cookies on our site, we invite you to contact us at any time.  

7.  What happens when you click on an advertisement or an external link embedded on our site? 

When you click on an advertisement or an external link embedded on our site, you will be redirected to the site of the advertiser and third party sponsoring the link, respectively. The new site will have its own policy regarding Navigational Data that may differ from ours and the new site will also likely have its own cookies.  The policy of this site will no longer apply and your online activity will be subject to the new site’s policies.

8.  Can you access or ask us to rectify your Navigational Data?

Yes, you can access or ask us to rectify your Navigational Data by submitting a detailed request to:  However, we can only satisfy your request if we already have a personal folder in your name in our files (for example, if you already communicated Personal Information to us when creating an account) and if we are further able to confirm that the Navigational Data contained in that personal folder is in fact yours.