Playoff Fever on TVA Sports
TVA Sports: In Tune with the Playoffs As exclusive French-language broadcaster, the network launches a new ad campaign
Montreal, Thursday, April 13, 2017 – TVA Sports, the exclusive French-language broadcaster of the NHL playoffs in Canada, is launching a new advertising campaign with the theme Au rythme des séries.
It’s all about bringing fans closer to the game they’re so passionate about, by telling the stories behind the games and behind the athletes, sharing the intensity of the moment, and keeping viewers informed, engaged and energized.
This campaign is directly linked to the new brand platform Droit au cœur, which stands as the true DNA of TVA Sports. It’s aimed at bringing people closer to the action and at the very heart of their favourite sporting events.
The multimedia campaign is deployed across several platforms, including TV, static and digital transit shelter executions, newspapers, radio and digital.
With full coverage of the NHL playoffs, TVA Sports delivers content to its subscribers across all its platforms, i.e. three TV stations, the tvasports.ca website, and the TVA Sports and TVA Sports hockey mobile apps. Fans are also invited to share their comments with our experts via Facebook, Twitter and Instagram.
Announcer: TVA Sports
Media Partners: Quebecor Out of Home, Le Journal de Montréal, Le Journal de Québec, 24H, Cogeco Radio & Web, TVA