CAA-Québec Entrusts Its Strategic Magazine Production Mandate to the Custom Publishing Division of TVA Publications
Touring Becomes CAA-Québec Magazine, With a New Digital Version
Montreal, November 14, 2016 – TVA Publications has just obtained the mandate to produce CAA-Québec Magazine in its print and digital versions for the next 3 years. The agreement also calls for the production of customized content for CAA-Québec. The TVA Publications Custom Publishing team will work closely with CAA-Québec in order to leverage its multiple platforms to reach the organization’s 1.2 million members, as well as the Quebec population at large.
“We’re proud to be working with such a solid and creative business partner, with the capacity to move us further along in our digital path,” says Ms. Sylvie Lefaivre, Vice-president, Marketing & e-business at CAA-Québec. “We’re convinced that this partnership will enable us to better meet the needs of consumers looking for dynamic, modern and relevant content.”
In the day to day, TVA Publications will be responsible for producing the print and tablet versions of CAA-Québec’s quarterly magazine (formerly called Touring) in French and English, in every phase of the process, from writing to printing. TVA Publications will also guide CAA-Québec in terms of content production, mainly for the print and digital magazine, but also, from time to time, for social platforms and at www.caaquebec.com.
Recognized Expertise, Quality Content
“Our customized publishing expertise, combined with our content marketing offering, is based on creating and deploying relevant, captivating content in order to build long-lasting and profitable relationships with specific target groups,” explains Lucie Dumas, Vice-president, Group Publisher TVA Publications. “The unmatched quality of the content we produce, and the optimization strategies we put forward in each step of the process, help our clients reach their objectives across all platforms.”
For nearly 10 years now, TVA Publications has been creating, producing, distributing and marketing customized and exclusive content for clients in a wide range of industries. It’s all based on an omni-channel strategy deployed on print and digital platforms, as well as on social networks. This content is widely recognized for its quality, originality and relevance on each platform, with services offered either on demand or as part of an all-in-one package.