Videotron and TVA Sports become major partners of the Trois-Rivières Lions
Trois-Rivières, September 9, 2021 – Videotron and TVA Sports are pleased to announce a partnership with the Trois-Rivières Lions, a new team in the ECHL. Under the agreement, the new Trois-Rivières arena will be named the “Colisée Vidéotron” and TVA Sports will become the exclusive official broadcaster of the Trois-Rivières Lions’ home games. 2021-2022 will be the team’s maiden season.
Videotron, official partner of the Lions
Videotron is pleased to support a local sports franchise in the Mauricie region. The state-of-the-art Colisée Vidéotron will become a major gathering place and entertainment venue for the entire region. The facility officially opens this Sunday, September 12. It will host the only Québec team in the ECHL as well as concerts and local and community events.
TVA Sports, exclusive official broadcaster
Hockey fans can look forward to more than 25 Trois-Rivières Lions home games this season on TVA Sports, not counting playoff games. Coverage will begin with the home opener at 7:00 p.m. on October 21 when the Newfoundland Growlers come to town.
Justine St-Martin will host the TVA Sports broadcasts with Sébastien Goulet doing the play-by-play and Alexandre Picard providing analysis.
The Lions
Trois-Rivières Lions head coach Éric Bélanger will have a number of promising young Québec players on his roster. Former Montréal Canadiens player Marc-André Bergeron is the team’s general manager. The team is affiliated with the Montréal Canadiens and the Laval Rocket.
Quotes
“We are very pleased to be associated with a proudly Québec-based company that shares our values. Our connection with TVA Sports will give us Québec-wide exposure.”
- Mark Weightman, President and CEO of the Trois-Rivières Lions
“Videotron and TVA Sports are very proud to team up with the Trois-Rivières Lions. This partnership is in keeping with our commitment to Québec’s sports and entertainment industry. In addition to supporting and promoting the next generation of Québec athletes, we want to contribute to the economic development of Québec’s regions through local investments that benefit the entire community.”
- Pierre Karl Péladeau, President and CEO of Quebecor
“The fact that major Québec companies such as Videotron and TVA Sports are partnering with our new Colisée gives us confidence that this facility will be a major asset for developing sport tourism in Trois-Rivières. Lions management has been doing a great job signing on important allies to support and promote their business plan. Trois-Rivières residents have good reason to be excited and proud: this major partnership puts Trois-Rivières on the map once again throughout North America.”
- Jean Lamarche, Mayor of Trois-Rivières
More than 25 games on TVA Sports during the Lions’ first season