Le lundi 27 juin 2016
Québecor Groupe Média
Quebecor Media Group Innovates with the Launch of Its New Immersion Video Advertising Format
Montreal, June 20, 2016 — Quebecor Media Group is pleased to announce the official launch of Immersion, a new video advertising format developed internally. This innovative technology deploys high-resolution videos in full-screen mode in a format that’s perfectly integrated to the design of the majority of the company’s websites.
A Truly Immersive Experience
More than a traditional advertising format, Immersion takes Internet users to the very heart of a genuine audiovisual experience. As the page loads, the ad deploys progressively, while still leaving the website’s main navigational elements visible. Visitors can instantaneously watch the video, with a choice to either activate or deactivate the audio. They can also access the website’s editorial content at any time, simply by scrolling down.
Easier Production: All You Need Is a Video and a Logo
With Immersion, national and local advertisers now have a new, premium video advertising inventory at their disposal within the Quebecor network. Immersion only requires HD 1080 video and a logo. Formatting is quick and results are instantaneous. Another advantage of this new format is that videos can vary from 30 seconds to 2 minutes in length. “This new format makes it easy for a brand to leverage existing content and reduce video advertising production costs,” notes Mr. Donald Lizotte, Executive Vice President, Advertising Sales, Quebecor Media Group and Vice President, Sales & Marketing, TVA Group.
Immersion was developed with the goal of offering Internet users a unique advertising experience, while delivering spectacular results to Quebecor Media Group’s advertising clients. “We are especially proud of this major innovation,” adds Mr. Lizotte. “Only a few weeks after it was put to market, it’s already performing exceptionally well. Based on user tests conducted by Imarklab, a partner firm of Léger, this ad format attracts 38 times more attention than the double big-box format, and it attracts the eye 32 times more quickly than a single big-box – and users don’t perceive any advertising increase on the website.”
Immersion in Action
For a concrete demonstration of how Immersion works, click on the demo link (Lexus campaign): http://bit.ly/demoimmersion
About Quebecor Media Group
Quebecor Media Group is a news and entertainment media leader that comprises newspapers, book publishing, TVA Group Inc., out-of-home, printing and distribution operations, as well as an advertising sales unit and a press agency. Through its brands, Quebecor Media Group delivers the best possible customer experience and supports the dissemination of culture.
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TVA Media Group
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