Quebecor Content signs multiplatform 4K content deal with Blue Ant International
Montréal, June 14, 2017 – Quebecor Content is pleased to announce a deal with Blue Ant International, a division of Blue Ant Media and leaders in global content distribution, to provide 4K content for Videotron’s Indigo, illico and Club illico platforms—a Quebec market first.
An international content producer, distributor and channel operator headquartered in Toronto, Blue Ant Media is an expanding global media company that engages audiences worldwide across multiple platforms, including streaming video, linear television, digital and live events. Blue Ant International specializes in premium content distribution across a broad slate of genres. The agreement will bring four visually stunning nature series—Coastal Africa, Attack and Defend, Secrets of Wild Australia and Waterworld Africa—to Videotron customers for a multi-device, immersive 4K experience sure to delight the whole family. The new programming will be available in July 2017.
“Offering the best content experience to Quebec audiences is at the heart of Quebecor Content’s mission, and Blue Ant’s top-quality 4K documentary series are a great addition to the wide range of programming already enjoyed by Videotron customers on the Indigo, illico and Club illico platforms,” noted Yann Paquet, VP Acquisitions & International Development at Quebecor Content.”
The four new series share a broad appeal. Coastal Africa explores vibrant coastal marine life, while Waterworld Africa is a spectacular journey inland along rivers and waterholes. Scenes of Wild Australia gets up close and personal with the nation’s famed wildlife, and Attack and Defend is all about the extraordinary tactics used by various species in nature’s epic battle between predator and prey.
“Our clients continue to seek out our stunning library to meet the growing appetites audiences have for premium 4K wildlife and nature content,” said Solange Attwood, SVP, Blue Ant International. “As leaders in UHD, our partner-friendly company is committed to investing in new technology and cutting edge practice to ensure we are delivering the best product possible to our buyers worldwide.”