A unique and innovative collaboration between Lise Watier, ELLE Québec and ELLE Canada
A first in the makeup industry
Montréal, May 26, 2017: Celebrated brands ELLE Québec and ELLE Canada are proud to announce their association with the prestigious brand LISE WATIER COSMETICS.
The synergy between these two brands allowed them to fully engage the expertise and creativity of both teams, in order to develop a stylish new collection for an exclusive, modern clientele. The Weekender collection, a product of these two brands, will be launched in the summer of 2017. This is a first in the makeup industry, and will surprise and delight with its originality.
The Weekender collection will offer four exclusive products that perfectly reflect the essence of both brands, who share a vision of chic and relaxed style.
“We are so happy to have taken part in this project’s conception, and especially to be working with a Quebec company! The Weekender collection really reflects the ELLE woman—sophisticated and modern, even in her more relaxed moments. A wonderful opportunity to expand the influence of both brands,” remarks Lyne Robitaille, Senior Vice-President, Magazines, TVA Group.
The collection will be available in a limited edition in more than 1,600 points of sale throughout Canada.