10.3 MILLION READERS: TVA PUBLICATIONS CONTINUES ITS GROWTH AND HOLDS LEADING POSITION
#1 publisher in Québec and a key player in Canada
MONTRÉAL, October 18, 2017 – At a time when the magazine industry’s numbers are flat, TVA Publications stands out with sustained 2% readership growth, according to Vividata Q2 2017 figures. With 10.3 million readers, not counting CAA-Québec magazine, which brings the total to nearly 11 million readers across all platforms, TVA Publications maintained its status as the Québec leader and a key player in Canada’s magazine market.
Its French-language titles are read by more than 3.3 million readers and its English-language titles by almost 7.6 million. TVA Publications’ magazines also reached more than 2.3 million millennials for a 2% increase in an audience highly prized by advertisers.
“These Vividata numbers fill us with pride,” commented Lyne Robitaille, Senior Vice President, Newspapers, Books & Magazines, Quebecor Media. “They show that English- and French-speaking readers across the land are choosing TVA Publications magazines in ever greater numbers and confirm the soundness of our strategy of investing in our strong brands throughout Canada. It is noteworthy that our magazines grew their readership in the coveted millennial demographic, which will also please our advertisers.”
TVA Publications’ titles remain THE voice of fashion in Canada for more than 2.5 million cross-platform readers
ELLE Canada remained the country’s most popular fashion magazine, increasing its monthly cross-platform readership to more than 1.8 million.
In Québec, Clin d’œil maintained its position as the top French-language fashion magazine with 640,000 readers on all platforms, while Elle Québec (560,000 readers) was the leading French-language fashion magazine among the influential 25-54 year-old female demographic. Together, the two magazines reach almost 1 million fashionistas per month.
Lifestyle magazines inspire almost 6.5 million readers
Canadian Living, the most popular magazine among Canadian women, has 4.2 million readers across all platforms and continues to post strong growth.
Coup de pouce remains the most-read French-language lifestyle magazine, reaching nearly 1.5 million readers on all platforms. It is also the most popular print magazine among women.
Decorating mags reach more than 2.7 million avid cross-platform readers
Style at Home grew both its print and cross-platform readership to remain Canada’s most-read decorating magazine among women aged 25 to 54 and 18 to 34.
Les idées de ma Maison held its position as THE source on home decorating in Québec for 758,000 readers.
Entertainment news at the fingertips of close to 1.3 million fans of popular culture
Always on top of the latest celebrity news, 7 Jours remains the category leader with 574,000 readers across all platforms.
The source for true hockey fans in Canada
The Hockey News maintained its momentum and remains the bible of Canadian sports fans. It grew its cross-platform readership to 1.5 million, including 1.2 million men.
Vividata Q2 2017, Total Canada 12+, growth versus Q1 2017