TVA Publications: leader in the Canadian publishing industry, retains #1 position in Québec, according to new Vividata release
MONTRÉAL, October 19, 2016 – According to the latest Vividata numbers, TVA Publications has nearly 9 million readers across all platforms and has maintained its status as a leading player in the Canadian magazine publishing industry. Its English-language titles are read by more than 6.8 million faithful readers, including those of Canadian Living, which has the nation’s most-read paid circulation. In addition, and its French-language titles by nearly 2.7 million, making it Québec’s top magazine publisher.
"We offer our clients a full slate of strong, highly appreciated brands that produce relevant, entertaining content on multiple platforms and in a variety of prime niches, such as fashion, beauty, lifestyle, sports, entertainment, cooking and home decor," said Lucie Dumas, Vice President & Publisher, TVA Publications. "Once again this year, the data confirms that our readers appreciate and are invested in our magazine brands, as the dramatic increase in our print readership in Québec demonstrates."
Major publisher across Canada
Canada’s lifestyle standard-setter for more than 30 years, Canadian Living is the most popular paid-circulation magazine among Canadian women with more than 3.8 million readers, including more than 2.8 million women across all platforms.
With nearly 1.9 million readers per month across all platforms per month, the Style at Home is Canada’s most-read home decor magazine among women aged 18 and over.
Finally, The Hockey News maintained its popularity with sports fans and was the most popular print sports magazine in the land.
Still #1 in Quebec
TVA Publications holds its lead position among French-speaking readers. Clin d’œil is the most popular fashion magazine in Québec with 654,000 cross-platform readers, closely followed by Elle Québec, which attracts 644,000 devotees of fashion, beauty and top-quality magazine journalism per month.
Coup de pouce, Québec’s most popular print magazine, grew its print readership by 15%. With 1.4 million cross-platform readers, including more than 1.2 million in print, Coup de pouce is Québec’s lifestyle standard-setter.
TVA Publications is also the leading publisher of French-language decorating magazines with Les idées de ma maison, which was read by 738,000 renovating and design buffs and grew its print readership by 19%.
TVA Publications’ six weeklies reach nearly 1.2 million readers per week on all platforms. Their print readership jumped 17%.* Once again, 7 jours magazine led the pack by a wide margin with 675,000 cross-platform readers per week.
On the digital front, Quebecor’s digital newsstand Molto, which offers the largest digital selection of magazines in Québec, is off to a strong start. After a successful launch and very positive public response, Quebecor expects Molto to exceed expectations for 2016, reflecting the popularity of TVA Publications’ titles in Québec and beyond its borders.
Vividata Q2 2016, Total Canada 12+ / * including duplication
About TVA Group
TVA Group Inc., a subsidiary of Quebecor Media Group Inc., is an integrated communications company engaged in the broadcasting, film and television production, and magazine publishing industries. TVA Group Inc. is the largest broadcaster of French-language entertainment, news and public affairs programming in North America and one of the largest private production houses. It is also Canada’s largest publisher of French-language magazines and publishes some of the most popular English-language titles in Canada, making it a leading Canadian publisher. The Corporation’s Class B shares are listed on the Toronto Stock Exchange under the ticker symbol TVA.B.
Vice President, Communications
Media Group and TVA Group Inc.
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