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With Téo Taxi, Quebecor Media Out of Home offers advertisers a new advertising vehicle of choice

Le mardi 12 janvier 2016
Quebecor Media

With Téo Taxi, Quebecor Media Out of Home offers advertisers a new advertising vehicle of choice

Quebecor Media Out of Home is proud to be Taxelco’s exclusive business partner for advertising and sponsorship sales and management

 

MONTRÉAL, January 12, 2015 – Quebecor Media Out of Home will soon make new advertising platforms available to advertisers on Téo electric taxis, which will be introduced in Montréal in March 2016 after a breaking-in period that is beginning now. Advertising options will include space on Téo electric charging stations, taxi roof-top signs, and in-cab digital tablets that will support customized content based on the passenger’s profile and destination. Other possibilities are under study and may be added to the list.

In view of the Téo project’s innovative and customized nature, Quebecor Media Out of Home is particularly proud to have been chosen as Taxelco’s exclusive business partner for advertising and sponsorship sales and management.

Optimizing the customer experience
Quebecor Media Out of Home aims to enhance and optimize the passenger experience by delivering unique content to make taxi trips more enjoyable, including real-time information and varied entertainment.

“This is a very exciting new advertising option for our advertisers,” commented Donald Lizotte, Executive Vice President, Advertising Sales of Quebecor Media Out of Home. “By making Wi-Fi and a digital tablet available to customers, Téo Taxi will provide dynamic new opportunities to reach consumers when they have time to use the interactive functions of the digital tools.”

About Quebecor Media Group
Quebecor Media Group is a Canadian news and entertainment leader that comprises newspapers, book publishing, TVA Group Inc., out-of-home, printing and distribution operations, as well as an advertising sales unit and a press agency. Through its brands, Quebecor Media Group delivers the best possible customer experience and supports the dissemination of culture.

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